What Makes You Stand Out?

As we are trying to brand ourselves we are taking into consideration colors, shapes, fonts, feel, imapge, etc. it is hard to really come up with great ideas that say, " We are IT!" What is it that you have found that really makes you stick out from the rest of us? Do the big flashy cars make a difference? Does the blue jeans and sneakers make people more comfortable? Do colors and Logos do it for you? Or is it just plain ol excellent customer service and personality that do it for you? Las Vegas home buyers and sellerscome from some many different back grounds it really seems impossible to reach out to them all? Maybe any of these styles and looks and feels work? What works for you?