As with all markets the Las Vegas real estate market is subject to change and therefor so should your marketing plan. This is something that most real estate agents in Las Vegas find out the hard way and sometimes to late. With every market change so does the mindset of clients as well as the actual clients. This obviously takes experience to come up with a full fledged plan and unfortunately I can't say that I have all the answers because I haven't been through them all or even most of them, I am like most everyone else still trying to figure it out. I can tell you though that I now understand the concept and am working very hard on creating programs that suit this market and will get our agents bills paid.
Some markets are great for getting tons of referrals. Some are for newspaper ad's, Some for knocking doors, some for working expireds and so on.
I believe the key is to do all of these things all of the time, just spend more time doing the things that are most effective at the time